Huckleberry Road Race

Registration package for a bicycle race in Missoula, Montana. The package includes a hand printed and naturally dyed race tag, canvas bag, and bandana in addition to a water bottle, map, registration thank you card, and poster.


The race design is inspired by huckleberries which are commonly found on Montana mountainsides where much of the route is located.



The package was made by hand dyeing and printing the race tags and tote bags.








Many cycling races take themselves much too seriously; the humorous tone in the package is meant to reflect the camaraderie within the cycling community. The map of the cycling route can be viewed on the Ride With GPS app by scanning the QR code or by clicking the button below.
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